When it comes to event promotion, many businesses can find themselves at their wits end. They’ve spent time and money on an event flyer design and print but do not know how to leverage this piece of marketing collateral. They hand them out at networking events, sit them out on partnering businesses front desks, and pin them to bulletin boards but still these actions do not feel like they are enough. You might have experienced low attendance and considered giving up on event marketing as you struggle to break even.
But have you utilized your online resources?
If you want to get the public excited, create some online buzz. Don’t let your flyer become another to do list, utilize your online resources to make the most of your time and money. It is very low cost if not free and you can promote your events when you find spare time late at night or early in the morning.
Here are the 5 channels to start marketing your event online:
- Facebook Events
- Your own website
- E-mail marketing campaigns
- Cross Promotions
Start off with Eventbrite, this allows you to build, promote and even sell tickets to events. Then, you can easily use their simple marketing program to promote it via the sites own interface on social media. It’s been alive for over a decade now, and makes it very easy for you to use paid-for promotions on social media to make the overall appeal for your event far larger than your following on Facebook. All you need to do is bring your design to Eventbrite and use their simple to follow wizard to create a buzz.
Then, leverage Facebook Events to promote on Facebook, you can create a Facebook Event from your business page (or personal page if you do not have a business page yet). Fill in the details such as event type, who is hosting, and links to purchase tickets or reserve seats. Use the invite button it invite your friends and followers, encourage participants to do the same; get them to invite others, to build awareness, and to use the easy one-click invitation process to get as many people interested as possible.
Never underestimate your own website and e-mail campaigns though. Get the flyer up on the main page of your website, and produce a series of blog posts relating and promoting the event, the benefits of attending, what to expect, and regular updates on limited seating left. Accelerate the amount of content created as the date of the event grows. Using powerful email marketing tools such as MailChimp or G Suite you can building an e-mail list and use that to help promote the event further, so your contacts can easily forward event details.
Lastly, look to leverage cross promotion with other local businesses. From local suppliers/vendors to referral partners or neighbours you can cross-promote one another in a way that benefits both groups. These tend to take a little more time connecting and planning but are well worth exploring as another means of free promotion. If you can benefit each other with the event, then why not work together?
Event marketing is a great way to build your credibility, educate the community, and build relationships so the next time you get to promote an event get online and create that buzz, and experience the excitement of RSVPs!
Want to experience the excitement without having to create the buzz yourself consider MICROMarketing (513) 335-4381.
– Creator of Opportunities, Allie Ganino