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Small Business Swiss Army Knife of Marketing

Small Business Swiss Army Knife of Marketing

Last week I was challenged to give my marketing advice to a small business owner in 3 MINUTES. So for those of you who only have 3 minutes, here is my version of The Small Business Swiss Army Knife of Marketing. If you are building a business, marketing is not as...
“Find out who you are & do it on purpose”

“Find out who you are & do it on purpose”

When you think of Dolly Parton you might think about Dollywood, Bouffant hair, or her bust, but very few people think of Strong Brand Equity. But when it comes to Marketing she is a great example of how a person can market themselves. She knows Branding, and from the...
The 4 Things You Need To Know About Going Viral

The 4 Things You Need To Know About Going Viral

Getting content online for your small business is a great way to get your information out to the masses, but there is so much information online that it is also important to have relevant content and present it in the right way that helps push your content in front of...
UGGS – From A Product To A Category

UGGS – From A Product To A Category

I had the privilege of attending The Digital Footprint Convention in Philly this past weekend, and not only did I get to hear Brian Smith, founder of UGG Boots speak about Branding, but I had a chance to meet him and tell him my UGG Boot story. I learned a lot about...